2008 Annual Report

Focused on being the best in Kansas

Maintaining our high level of service is a daily focus for our employees as we strive to fulfill our mission to be the best at providing health insurance in Kansas. We also are focusing on these three initiatives in 2009:

• We intend to grow our enrollment by offering innovative products which meet the demands of today’s market. Healthy Blue®, our plan which focuses on preventive health, LTC BlueSM, our new long-term care ancillary product, and A Healthier You, an add-on health and wellness program for larger employer groups, are new offerings.

 

• We are providing more educational and training opportunities for our employees to assure we have a strong workforce to better serve our members now and in the future. Like many Kansas companies, we will lose many long-tenured, knowledgeable employees to retirement in the next few years, so we are planning ahead.

 

• We are committed to taking a leadership role in improving the health and wellness of our members, employees and all Kansans. We have actively supported clean air legislation for our state, and will continue to partner with organizations focused on improving the health of Kansans. We will continue to enhance Resource BlueSM, an online health and wellness resource for all our members, and will offer tools to our employer groups who want to improve the health of their workforce.

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