Statewide youth movement against tobacco
A television advertising campaign aimed at raising awareness to the dangers of secondhand smoke is reaching Kansans across the state, thanks to a partnership between the Tobacco Free Kansas Coalition, the Kansas Department of Health and Environment’s Tobacco Use Prevention Program and Jones Huyett Partners, and a $75,000 grant from the Blue Cross and Blue Shield of Kansas Foundation.
Teens with TASK, the statewide youth movement against tobacco, came together from across the state to share ideas on what makes an effective ad, what people should know about secondhand smoke, how to encourage smokers to take smoking outside and how to encourage businesses to become smoke-free. Many of the teens who participated in the project appear in the commercials.