March 13, 2008
Blue Cross and Blue Shield of Kansas Receives Prestigious Brand Excellence Award
Recognition Showcases Commitment to its Providers
Blue Cross and Blue Shield of Kansas has received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA), according to leaders from the two organizations. The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image.
"BCBSA congratulates Blue Cross and Blue Shield of Kansas for its leadership in offering quality service and products, while strengthening the Blue Cross and Blue Shield brands," said Scott P. Serota, BCBSA president and CEO. "We are proud of our nearly 80-year heritage that today covers the lives of more than 100 million Americans."
BCBSKS is being recognized with a Brand Excellence Award in the Provider Satisfaction category for receiving the highest rating from its provider network among all Blue Cross and Blue Shield companies. While premier service to its members is a priority, BCBSKS understands it is critical to meet and exceed provider expectations.
"We are certainly proud to maintain for our members the largest provider network in our service and we're equally pleased to know that those providers agree that we offer them exceptional service," said Andrew C. Corbin, BCBSKS president/CEO. "This award is a credit to the numerous employees who assure we process and pay claims accurately and quickly, are helpful to providers when they call us with questions, develop provider education and communications programs, and countless others.
"We accept this national award with high honor as it reflects our ability to meet the needs and expectations of those who serve our members," he said.
The Brand Excellence Awards honor Blue Cross and Blue Shield companies nationwide in categories that represent Brand Excellence including, attraction of new customers, fostering loyalty to existing customers, expanding the Brands into additional lines of products or services, and provider satisfaction.
This marks the fifth Brand Excellence Award for BCBSKS and its first since 2001.
About Blue Cross and Blue Shield of Kansas
Blue Cross and Blue Shield of Kansas is an independent licensee of the Blue Cross and Blue Shield Association. BCBSKS is the state's largest health insurer, serving all Kansas counties except Johnson and Wyandotte.
About Blue Cross Blue Shield Association
The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for more than 100 million individuals – one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit www.BCBS.com.
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