News Releases - 2012

September 5, 2012

Applications Now Available for BlueCHIP® Awards Program Recognizing Healthy Kansas Communities

Kansas communities that are working hard to promote healthier environments for their residents are encouraged to apply by Dec. 3 for an award from the BlueCHIP® community health improvement program. Blue Cross and Blue Shield of Kansas (BCBSKS) and Kansas Recreation and Park Association (KRPA) have renewed their BlueCHIP partnership for a third year, meaning that four communities will soon be awarded $2,500 each to assist them in furthering their health and wellness efforts.

BlueCHIP awards recognize and reward Kansas communities who encourage and support healthy lifestyles through programs, initiatives, policies and/or community-wide events. Previous BlueCHIP awards have been presented to Derby, Grinnell, Hutchinson, Lawrence, Manhattan, Parsons and Salina.

The awards program has two categories – small community (30,000 or fewer residents) and large community (30,001 or more residents) – with two winners picked from each category. Applications and additional information are available on the KRPA website at www.krpa.org. The awards will be presented in January 2013 at the KRPA annual conference in Manhattan.

“When community leaders and volunteers work together to create a health-focused culture in their communities their collaborative efforts can positively impact the well-being of all the citizens they serve,” said Andrew C. Corbin, BCBSKS president/CEO. “Blue Cross and Blue Shield of Kansas is proud to recognize those efforts and financially assist BlueCHIP award-winning communities to make further strides.”

According to Doug Vance, KPRA executive director, the selection committee seeks to recognize communities that have programs or initiatives in place that support clean air, healthy food choices, lowering the incidence of obesity and increasing physical activity.

“KRPA is pleased that this partnership with Blue Cross is continuing for another year because it is important to encourage, acknowledge and reward communities that are improving the quality of life and well-being of their citizens,” Vance said. “We’ve been greatly impressed with the quality and breadth of the programs past applicants have submitted and I have no doubt that the selection committee will have their work cut out for them again this year with another outstanding group of applicants.”

For a third year, the BlueCHIP selection committee will be comprised of representatives from the Kansas Department of Health and Environment, Kansas Healthy Schools, League of Kansas Municipalities, KRPA and BCBSKS.

For more information on the BlueCHIP awards program or to learn how to apply, contact Vance at (785) 691-7708 or by email to doug@KRPA.org.

About Blue Cross and Blue Shield of Kansas
For 70 years, Blue Cross and Blue Shield of Kansas has built a reputation of trust with its members and contracting providers by providing outstanding customer service while quickly and accurately processing claims; fairly administering benefit plans and contracts; offering programs, services and tools to help members improve or maintain their health; and operating under the highest ethical standards while being good stewards of premium dollars. Blue Cross and Blue Shield of Kansas is an independent licensee of the Blue Cross and Blue Shield Association and is the state’s largest insurer, serving all Kansas counties except Johnson and Wyandotte. For more information, visit www.bcbsks.com.

About Kansas Recreation and Park Association
Kansas Recreation and Park Association is a non-profit, professional corporation dedicated to the promotion of healthy lifestyles in Kansas communities through the wise use of recreation and stewardship of parks and natural resources. KRPA is comprised of citizens and park and recreation professionals who serve millions of Kansans and tourists at parks, open spaces and recreation facilities, and through healthy programs for children, adults and senior citizens.

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