News Releases - 2014

April 1, 2014

National Walk @ Lunch Day® April 30 Offers Opportunity to Start Walking to Better Health

Blue Cross and Blue Shield of Kansas hosting events
in Hutchinson, Salina, Topeka and Wichita

The path to better health begins with just one step….as long is it is followed by another and another as part of a regular walking program. Walking is one of the easiest and most effective forms of exercise; that is why Blue Cross and Blue Shield of Kansas is sponsoring the eighth annual National Walk @ Lunch Day® April 30 as a way to encourage busy Kansans to find 30 minutes a day to walk.

A brisk, 30-minute walk five times a week can reduce stress and anxiety, lower blood pressure and be a positive influence on heart disease, diabetes and osteoporosis.

"You don't have to be a 'power walker' to receive the health benefits of walking," said Marlou Wegener, manager of community relations for Blue Cross. "The most important things are to schedule time to walk, put on a comfortable pair of walking shoes, pair up with a walking buddy for safety, bring a bottle of water for hydration, and get moving."

Blue Cross and its employees are organizing National Walk @ Lunch Day (NW@LD) events in the downtown areas of Hutchinson, Salina, Topeka and Wichita, inviting other workers, elected officials and the public to join them in a one-mile walk during the lunch hour. Each of these walks begins at noon – rain or shine!

  • Topeka – Kansas Statehouse, South Grounds. More than 500 Blue Cross employees are expected to join hundreds of other downtown workers for a rally and walk around the perimeter of the statehouse grounds. The first 300 participants who stop by the Blue Cross table at the event will receive a free NW@LD T-shirt.
  • Wichita – Wichita Metro Chamber of Commerce. The Chamber office at the corner of W. Douglas and Waco will be the gathering spot ahead of a one-mile walk along the Arkansas River. The first 250 participants will receive a free NW@LD T-shirt.
  • Salina – Campbell Plaza. After gathering at Campbell Plaza, in the 100 block of South Santa Fe Ave., for a short rally, participants will embark on a one-mile walk along Santa Fe. The first 150 attendees will receive a free NW@LD T-shirt.
  • Hutchinson – DCI Park & Gazebo. This is the first year that Blue Cross has organized an official walk in Hutchinson. Blue Cross employees will host other downtown workers and the public who gather at DCI Park, 20 W 2nd Ave., for a brief rally, followed by a walk down Main St. to the Avenue A Park, along the park's walking route and back to DCI Park. The first 100 participants will receive a free NW@LD T-shirt.

Businesses, schools, hospitals or other organizations that would like to plan their own walks April 30 can find numerous tools – such as flyers, posters, postcards and email templates – at www.bcbsks.com. The first 25 such organizations outside of Hutchinson, Salina, Topeka and Wichita that register their walk information can receive up to 20 free exercise towels from Blue Cross, while additional organizations can receive free exercise stretch bands – complete with a tip sheet on how to exercise with them – by registering. Organizations that would like to purchase the official NW@LD T-shirt for their participants also can find information on the website regarding the costs and how to place an order.

National Walk @ Lunch Day is a component of WalkingWorks®, a Blue Cross and Blue Shield Association physical activity program to help Americans live healthier lives and reduce unnecessary medical costs due to physical inactivity. The WalkingWorks program was developed in partnership with the Presidents Council on Physical Education and Sports.

About Blue Cross and Blue Shield of Kansas
For more than 70 years, Blue Cross and Blue Shield of Kansas has built a reputation of trust with its members and contracting providers by providing outstanding customer service while quickly and accurately processing claims; fairly administering benefit plans and contracts; offering programs, services and tools to help members improve or maintain their health; and operating under the highest ethical standards while being good stewards of premium dollars. Blue Cross and Blue Shield of Kansas is an independent licensee of the Blue Cross and Blue Shield Association and is the state’s largest insurer, serving all Kansas counties except Johnson and Wyandotte. For more information, visit www.bcbsks.com.

 

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