As Kansas' largest and local health insurer, Blue Cross and Blue Shield of Kansas (BCBSKS) recognizes its unique position to work with Kansas communities to establish and sustain healthy environments and lifestyles. Our focus on a healthier Kansas has been ingrained since the beginning. In an effort to shape a healthier future for Kansas, BCBSKS launched Blue Health Initiatives in 2016 to support communities in developing enduring solutions for our state's health challenges.
Launched by BCBSKS in 2016, Blue Health Initiatives is supporting research-based solutions that make Kansas a healthier place to live, work and play. We are taking a holistic approach that focuses on policies, systems and environments that shape our lives. By working together, we can lay the foundation for a healthier future.
Three key pillars comprise Blue Health Initiatives, and will transform Kansas communities in healthy ways for years to come.
Pathways initiatives create community-wide change through cross-sector engagement in seven Community Pathways: community policy, community well-being, food retail, health care, restaurants, schools and worksites.
Trailblazers initiatives catalyze change by piloting innovative solutions to address the unique needs of our state. Grantees are selected in promising areas where proven strategies for success do not yet exist.
Healthy Lifestyles initiatives engage Kansans of all ages in promoting healthy habits. Whether at school, at home or in the community, these initiatives are inspiring healthy behaviors for life.
In Kansas, the Blue tradition of security and dependability has thrived for over 75 years. In 1942, the company first opened its doors with just three employees and eight members.
At Blue Cross and Blue Shield of Kansas, we are Kansans serving Kansans. Today 1,600 employees serve approximately 950,000 Kansans.
The Blue Health Initiatives grants are divided into three pillars: Pathways, Trailblazers and Healthy Lifestyles.
Blue Health Initiatives take a holistic approach to health by focusing on improving the policies, systems and environmental landscapes that shape our quality of life.