Kansans Serving Kansans

Blue Health Initiatives logo

We're committed to helping all Kansans come together to make Kansas a healthier place to live.

Blue Health Initiatives

Investing in Kansas communities to create sustainable, healthy places and improve quality of life.

Pathways Initiatives

Encouraging community-wide evidence-based solutions and promising practices for improving healthy eating, active living and tobacco prevention.

Trailblazers Initiatives

Catalyzing change by piloting innovative solutions to address the unique health needs of our rural state.

Healthy Lifestyles Initiatives

Promoting better quality of life through programs that encourage healthy habits for a lifetime.

Blue Cross and Blue Shield of Kansas

As Kansas' largest and local health insurer, Blue Cross and Blue Shield of Kansas (BCBSKS) recognizes its unique position to work with Kansas communities to establish and sustain healthy environments and lifestyles. Our focus on a healthier Kansas has been ingrained since the beginning. In an effort to shape a healthier future for Kansas, BCBSKS launched Blue Health Initiatives in 2016 to support communities in developing enduring solutions for our state's health challenges.

The Mission of Blue Health Initiatives

Launched by BCBSKS in 2016, Blue Health Initiatives is supporting research-based solutions that make Kansas a healthier place to live, work and play. We are taking a holistic approach that focuses on policies, systems and environments that shape our lives. By working together, we can lay the foundation for a healthier future.

Three key pillars comprise Blue Health Initiatives, and will transform Kansas communities in healthy ways for years to come.

Pathways

Pathways initiatives create community-wide change through cross-sector engagement in seven Community Pathways: community policy, community well-being, food retail, health care, restaurants, schools and worksites.

Trailblazers

Trailblazers initiatives catalyze change by piloting innovative solutions to address the unique needs of our state. Grantees are selected in promising areas where proven strategies for success do not yet exist.

Healthy Lifestyles

Healthy Lifestyles initiatives engage Kansans of all ages in promoting healthy habits. Whether at school, at home or in the community, these initiatives are inspiring healthy behaviors for life.

Blue Health Initiatives history

Our history

In Kansas, the Blue tradition of security and dependability has thrived for over 75 years. In 1942, the company first opened its doors with just three employees and eight members.

Blue Health Initiatives home

Our home

At Blue Cross and Blue Shield of Kansas, we are Kansans serving Kansans. Today 1,600 employees serve approximately 950,000 Kansans.

Blue Health Initiatives initiatives

Our initiatives

The Blue Health Initiatives grants are divided into three pillars: Pathways, Trailblazers and Healthy Lifestyles.

Blue Health Initiatives health

Our health

The Blue Health Initiatives grants are divided into three pillars: Pathways, Trailblazers and Healthy Lifestyles.