The World Health Organization defines health as “a state of complete physical, mental and social well-being – and not merely the absence of disease or infirmity.” With this in mind, the Pathways initiatives are helping communities to inspire long-lasting, community-wide health and well-being. Strategies focus on building community engagement, helping residents incorporate healthy options in their daily routines, and transforming the way they stay healthy throughout their lives.

Pathways Initiatives incorporate the largest community grant program ever funded by Blue Cross and Blue Shield of Kansas. What’s more, Blue Cross provides communities with technical assistance for planning, evaluation, communications and measurement through partnerships with Wichita State University's Community Engagement Institute, Kansas Health Institute, and other organizations.