Mission, Vision and Values


For more than 80 years, Blue Cross and Blue Shield of Kansas has built a reputation of trust. Our members trust us to be their partner in one of life's most basic necessities: their health and well-being. Whether a member needs Blue Cross to cover just one annual check-up, help them navigate services when they have a chronic condition or give them peace of mind during a major medical crisis, our members know they can trust BCBSKS to meet their needs.

Mission statement

Being the insurer Kansans trust with their health.


To be the best at providing health insurance in Kansas.

To maximize value for our customers.

To provide our customers and business partners:

  • A trusted and valued partner
  • A financially sound company
  • Quality customer experiences
  • Competitive pricing
  • A market-leading product portfolio
  • Broad provider networks
  • Educational tools for personal health improvement
  • Progressive leadership for positive change in health care

Value statements

We value customer satisfaction and therefore strive to:

  • Be responsive and courteous
  • Be timely and accurate
  • Take personal responsibility for problem solving

We value honesty, openness, integrity and reliability and therefore strive to:

  • Speak the truth constructively
  • Openly share with all co-workers both the good news and the bad
  • Operate ethically and with integrity
  • Be a reliable source for health benefit administration and information

We value caring, patience, fairness, mutual respect and loyalty and therefore strive to:

  • Respect the rights and dignity of each individual
  • Acknowledge contributions that each employee makes
  • Listen with an open mind to ideas shared by employees

We value employees that:

  • Lead by example
  • Take responsibility in making continuous improvements
  • Improve their skills through training
  • Encourage teamwork
  • Are committed to our mission, vision and values

We value employee involvement and therefore strive to:

  • Respect others’ points of view
  • Welcome differences of opinion on how to best solve problems and achieve goals
  • Support decision making with employee input
  • Support community activities