Corporate brand

The Blue Cross and Blue Shield symbols and names are among the most recognized in America. Americans associate those symbols with high-quality, affordable healthcare coverage. The brands also represent high-quality, customer-focused, innovative and cost-effective companies. Blue Cross and Blue Shield of Kansas (BCBSKS) has been a leader in our communities for almost 80 years...

The following information was compiled by the marketing and experience division to provide a consistent reference source for use by all employees who write and design for our business: 

Corporate style

Corporate writing guidelines including logos, fonts, grammar, abbreviations, acronyms and more.
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The Kansas Way

Corporate visual brand guidelines including logos, patterns, illustrations and more.
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Plain Talk

Principles to help reduce complexity and improve the customer's experience.
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