A Health Plan That Sees the Whole Picture
4 Article
How Blue Cross and Blue Shield of Kansas supports your employees’ complete well-being — body, mind and wallet.
When evaluating health plans for your business, it’s easy to get drawn in by short-term cost-cutting tactics. But at Blue Cross and Blue Shield of Kansas (BCBSKS), we believe the most responsible path to lower costs is through better health — not shortcuts that could compromise care down the road.
Whole-Person Health: What It Looks Like in Practice
Whole-person health means we look beyond a single claim or a single visit. We look at the complete picture, so your employees get the right support at the right time. Most importantly, every benefit below is included in your BCBSKS health plan. No extra fees. Here are just a few examples of how that comes to life:
Better Health Outcomes
- Nurse-led health coaching: Our nurses provide one-on-one, personalized support to help employees manage chronic conditions and achieve wellness goals — reducing complications and improving quality of life.
- Type 2 diabetes reversal with Virta: Rather than simply managing diabetes, our partnership with Virta Health is designed to reverse it. BCBSKS members enrolled in the program have reduced their medication costs by an average of $61 per month — a meaningful savings that reflects real health improvement.
- Worksite wellness support: Our dedicated team of experts helps employers build or strengthen wellness programs, including access to an online rewards platform that encourages healthy behaviors before problems develop.
Smarter Use of the Health Care System
- Integrated medical and pharmacy benefits: When your employees’ medical and pharmacy coverage works together, the results speak for themselves — members on integrated plans see 8% lower hospitalization rates.* That’s a coordinated approach, not a cost-cutting measure.
- HighTouchRx: Our pharmacist-led outreach program works directly with providers to optimize drug therapy — ensuring medications are the most effective option while identifying savings opportunities.
- Site of Care: We work directly with members to help transition care from high-cost hospital settings to equally effective, lower-cost alternatives — a win for both employee experience and employer cost.
Evaluate the Total Value — Not Just the Premium
When comparing health plans, it’s tempting to focus on the monthly premium line. But that number doesn’t tell the whole story.
Short-term tactics can create immediate savings on paper. But when employees delay care, skip medications or face unexpected health crises, the long-term cost — in productivity, turnover and claims — often exceeds the initial savings.
And as a Kansas-based, not-for-profit health plan, we’re not accountable to shareholders — we’re accountable to you, your employees and Kansas communities.
About 88 cents of every premium dollar goes directly to member care—covering medical bills, prescriptions and health services. That structure matters for Wichita employers. When you choose BCBSKS, you’re choosing a plan that puts long-term health outcomes ahead of short-term margins.
Ready to See the Whole Picture?
Connect with a BCBSKS representative to explore health plan options designed to support your employees — and your business — for the long term.
Learn more at bcbsks.com/biz.
References
*Prime Therapeutics and Blue Cross and Blue Shield of Alabama internal analysis, 2024