Year in Review
Annual Report 2025
Message from Matt All, President/CEO
From Our President
“We will pursue success as a company not for its own sake, but to allow Kansans to live better, healthier lives.”
2025 Highlights
We put people first
We are a not-for-profit health plan that serves our members and our communities, not shareholders. In 2025, we were:
- Awarded the SQM Call Center of the Year
- Awarded Forbes' Best in State Employer
- Rated one of the highest ranked health insurance companies in the nation, rated by national experience index
- One of the largest in-state employers in Kansas
We pursue affordability relentlessly
To have an affordable product, we need to ensure our members get the best value for their dollar. We are constantly looking for ways to cut costs without sacrificing customer experience. In 2025, we:
- Offered Blue MedicareRx Essentials, a $0 premium prescription drug plan for Medicare members
- Had the lowest administrative fees of any Blue Cross plan -- 88% of every premium dollar pays for member care
- Launched digital features that improve customer experience and cost savings
We prepare for tomorrow
As your local health plan, we put you and your health first. In 2025 we:
- Covered a record number of Kansans through Medicaid
- Saw a record number of Kansans enrolled in our Medicare coverage
- Had a 93% member retention rate year over year
We invest in healthy communities
We are committed to making Kansas a healthier place to live. As strategic partners, we actively develop and support solutions that improve health care. Our targeted investments across the state focus on improving quality, increasing access and lowering costs. In 2025, we:
- Received URAC accreditation for Health Equity
- Invested in community health and education in South Central Kansas
- Partnered with Baby Talk to provide maternal health education
- Celebrated the 20th anniversary of the Blue Cross and Blue Shield of Kansas Foundation
- Supported trauma-informed training to area Boys and Girls Clubs employees
- Expanded our Statewide Fitness Court Partnership