Putting People First: Why Not for Profit Health Plans Matter

Not every health plan is built the same. Because we’re not for profit, our focus stays right here — on Kansans and the communities we serve. You’ll see that difference in the care you receive, the support you can count on and the way we invest in a healthier Kansas.

At Blue Cross and Blue Shield of Kansas (BCBSKS), being not for profit means every decision we make starts and ends with you.

Not for profit, for you

Because we’re not for profit, your premiums go right back into better care and healthier communities across Kansas.

In fact, almost 88 cents of every dollar¹ goes straight to health care. That’s doctor visits, hospital stays, prescriptions, preventive care and wellness programs that actually keep people healthy. No gimmicks. No hidden costs. Just reliable health coverage that delivers.

Because we’re not focused on short-term profit, we can focus on long-term health. You’ll see that in our care management programs for chronic conditions, wellness initiatives that help keep premiums affordable and community projects that strengthen Kansas neighborhoods.

Rooted in Kansas

Our employees live here, our offices are here and we understand the communities we serve. Whether it’s a small-suburban clinic, a rural hospital or an urban health center, we know the challenges Kansans face and design our programs to fit them.

Being local also means we reinvest right here at home. From walking trails and community gardens to local nonprofits that improve public health, we’re committed to initiatives that make Kansas healthier and stronger.

Care that’s closer to home

As a not for profit health plan, our mission is to serve, not earn. That means every decision is guided by what’s best for our members and our communities across Kansas.

• Real people, real help: Our award-winning call center connects you with team members who understand Kansas and your local health care needs.
• Programs that matter: From preventive screenings to chronic condition support, we invest in services that help you live healthier.
• Coverage built for Kansans: We aim to keep costs manageable while offering benefits that truly make a difference.

Put simply, your health and your experience come first. Always.

Real impact, right here in Kansas

Being not for profit isn’t just a statement, it’s measurable:

• No shareholders or dividends, so every dollar stays in Kansas to support members and communities.
• Serving over one million members

When you choose BCBSKS, you’re not just picking a health plan, you’re joining a network that’s for Kansans, by Kansans.

The difference it makes for you

Health insurance can feel complicated. But here’s the simple truth: choosing a not for profit plan like BCBSKS makes it personal, practical and powerful. Your premiums go toward your care and your community, not corporate profits. You get local support from Kansans who understand Kansas and coverage built around real-life needs.

Because at BCBSKS, being not for profit, being local and delivering an experience you can count on aren’t just what we do — they’re who we are. Together, they guide everything we do to build a healthier Kansas for all.