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BCBSKS Announces New Drug Management Program: HighTouchRx

HighTouchRx is a high-touch prescriber outreach program that started on April 1, 2022. The HighTouchRx program uses clinical data to target member level drug savings interventions. Clinical Pharmacists review these identified drug opportunities and perform prescriber outreach to discuss these therapy interventions.

Our contracting providers may receive phone calls from pharmacists who will discuss the opportunity with the prescriber or their staff. Pharmacists will identify themselves as calling on behalf of Blue Cross and Blue Shield of Kansas. We encourage providers to consider the recommendations, as they may result in increased patient safety, significant cost-savings to the member or significant total cost reductions overall. Additional information about HighTouchRx will be included in our upcoming provider newsletter.

For questions regarding this latest news article, you can contact your BCBSKS provider representative.

Professional Providers